Messages have Meaning

Keeping it real. I recently launched my website and was concerned about pricing. Growing up back in the day, everything was so cheap.

We were at a festival the other day, sitting back watching people go by. Admiring their fashion choices and expression. You can tell a lot about a person by the way they dress. I had seen a guy with a graphic T-shirt that was black and yellow, and on a whim, I called out to him. “Excuse me, do you mind if I ask you a question?”

The guy was with a couple of his friends walking at a quick pace to get to the stage. They were really nice and kind enough to stop and answer my questions. I am a Gen Xer, and I believe they could have been Millennials. Helpful they were. I asked the guy how much he paid for his T-shirt.

Signifind by Cj: Golden Sun Unisex Heavy Cotton Tee | Artistic Graphic Shirt

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He had paid fifty dollars for his shirt at the mall. I noticed the owl on the shirt, which was the OVO brand. I learned that OVO stands for October’s Very Own, which happened to be on the T-shirt. I recognized it as Drake’s brand, as the owl is on the building at the OVO Athletic Centre.

The guys were very curious about why I had asked them questions about the shirt. I showed them a picture of one of my shirts and asked them if this was something that they would wear and how much they would pay for it.

They wanted to know if I was in marketing. I told them that I just launched my brand and wanted some feedback. They wanted to know what the meaning behind the brand was and so I proceeded to tell them.

The brand has dual meanings. Signifind represents “Significance, Symbolic, Signs” that are personal messages that convey a meaning to you. For example, I am always seeing 11:11, 1:11, 11, 111, and 1111. I took this as a sign to take a leap of faith and start my business. Signifind also represents Significant Find. Things that you find that have significance or meaning to you.

They understood the messaging behind my brand which made me feel good and the guy with the T-shirt could totally relate as he always sees 11:11. They liked it and even gave me some invaluable advice on branding, which I am very appreciative of and will definitely follow to improve on brand marketability. Besides, if @Drake can have a recognizable brand, so can I.